Tango Tango Brand Identity

Tango Tango is a VoIP startup that needed to consolidate its brand identity into one cohesive, thoughtful message and visual expression. As the creative director for Tango Tango, I was tasked with developing the brand from its voice and tone to its typography and messaging philosophy. I completed a deep dive into the company, including employee and customer interviews, marketing and competitor research, and persona data analysis to produce the Tango Tango Brand Style Guide.

Brand Style Guide

Other Tango Tango team members:
Tango Tango: Ellie Kovacs
Tango Tango: Adam Depasqua

Task

Develop a complete brand identity for Tango Tango, produce a brand style guide, and a Wordpress website.