Mark II Ventures Brand Identity

Mark II Ventures needed a complete brand identity system constructed based on staff interviews, competitor analysis, and industry standards. My role was to shape the brand’s identity by developing its visual and conceptual direction to ensure consistency, recognition, and emotional connection with its audience.

Brand Style Guide |  Team Interviews |  Mark II Website

Task

Build a complete brand identity system with messaging, company backstory, web development (Wordpress), and signage that would constantly maintain the brands ideas, mission and values.