Be Bold HSV – Stencil Campaign

As the creative director for Bold Agency, I wanted to create a self-promotion campaign demonstrating our ability to try experimental marketing projects. After some research, we found that stencil marketing (pressure washing public sidewalks with messaging) would be a unique way to leave an impression. Thus, the #BeBoldHSV campaign was born. We stenciled 45 different sidewalk locations in the highest-trafficked portions of downtown Huntsville.

Bold Agency :
Creative Director: Tom Patterson
Design Director: Ashton LaCroix
Marketing Director: Jordan Lindsey
Multimedia Producer: Arielle Stroman

Task

To strategize and develop a marketing campaign that promotes the new Bold Agency website through guerrilla marketing.