Tango Tango Brand Identity & Brand Awareness Campaigns

Tango Tango is a VoIP startup that needed to consolidate its brand identity into one cohesive, thoughtful message and visual expression. As the creative director for Tango Tango, I was tasked with developing the brand from its voice and tone to its typography and messaging philosophy. I completed a deep dive into the company, including employee and customer interviews, marketing and competitor research, and persona data analysis to produce the Tango Tango Brand Style Guide. Working within marketing, my goal was to increase brand recognition through all digital media channels. I led creative and strategic direction for our B2B campaigns increasing web traffic by 30% year-over-year. I created video vignettes interviewing multiple customers to showcase Tango Tango’s product and services in the field generating over 100k views

Brand Style Guide

Other Tango Tango team members:
Chief Operating Officer: Ellie Kovacs
Director of Growth: Adam Depasqua

Task

Develop a complete brand identity for Tango Tango, produce a brand style guide, and a Wordpress website.