Campaign Development Event Development Print Design Web Development

Student Roadshow Event, Campaign, Poster, & Web Design

As the Student Outreach Chair for the American Advertising Federation, I organize, promote, and oversee the biannual Student Roadshow. This week long conference brings design, marketing, and communication professionals to local universities and college campuses to talk with students about the design industry. The intended goal of the conference is to raise awareness of the AAFNA organization, increase student engagement, increase student ADDY award submissions, and increase student membership. Through the Student Roadshow and campaigns that drove the conference, we saw a 500% increase in student ADDY award submissions and a 150% increase in student membership year-over-year.

I produced posters to put on college campuses to bring students to the event. My goal was to design posters that would showcase what compelling design could look like. I designed and developed the website to provided information on the conference. The overall campaign was, and continues to be, a huge success.

Task

Design posters, web, and a campaign to bring students to the Student Roadshow.